The medical marketing collaborative

Less dog and pony. More thinking.

You need to connect with highly sophisticated, discerning healthcare audiences. We’ll get you beyond clever, arbitrarily-creative approaches and into rich, relevant communications that convert. You’ll get our 30 years of deep insights and understanding on every engagement through a harmonious blend of bold strategy and relevant creative, without the unnecessary rigmarole.

Cassie Benowitz, Strategy

Thinker. Questioner. Simplifier. I help health brands more meaningfully and credibly identify and connect with their audiences. I believe that a little time up front distilling why you matter to others is time very well spent. Once we uncover the “WHY?”, we can extend that powerful position into everything you do. It could be to define a new market, to differentiate a commodity or to break through with a tough audience. 16 years of leading health companies down the right path and loving it. or 612-865-8454.  LinkedIn

You can’t fake this.

Our approach isn’t formulaic and our process is uncomplicated. We come armed with background and knowledge, ready to work closely with you to clarify and uncover your goals and objectives. Considering all of your audiences, from clinician to patient to administrator, we build strategies and executions to get you there—all while ensuring our claims are substantiated and our messages on-label.

Phil Hoch, Creative

Translator. Mapper. Maker. I don’t create for myself, because it’s not about me. I create messages, stories and experiences that help people. That means knowing who you’re talking to. My sweet spot is mapping out the big picture and seeing how it comes to life in the details. Branding, story, design, content, digital all fall in my zone. I love helping health and medical companies be bold and stay current and human in this rapidly evolving niche. 19 years of creative leadership, but small and smart fits me perfectly. or 612-232-1901. LinkedIn

Take on the hard stuff.

We tackle the things that plague you most. Our blended approach leverages marketing expertise, deep clinical understanding and creative nuance to address your toughest health communications challenges.

Elevating clinical benefit

Facilitating conversations and conversions

Differentiating commodities

Re-synching brand relevance

Gaining team alignment and unifying direction

Arming the sales force


Working globally from Minneapolis, Minnesota.

If you’d like to see case studies or discuss a project, please get in touch.

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